thar logo
pictorial_cover

Pictorial Logos

Three decades of trademark illustration

"Pictorial Logos" examines the process of inventing the iconic part of a logo, from conceptual thinking, to pencil explorations, to comprehensive workups, to final product. It’s also a gallery of some of the more than 500 logos Tracy has designed with comments on how the logos came to be. 

pictorial_ucsd
applebuttonapplebutton